Mark Tilbury categorises his recommended 40 books into four specific pillars of business success. Here is the full list Part One: How To Start with No Money
- StrengthsFinder 2.0 (by Gallup)
- How To Win Friends and Influence People
- Zero to One
- Start With Why
- Business Model Generation
- Give and Take
- The Lean Startup
- The ChatGPT Millionaire
- The 12-Week Year
- Extreme Ownership
Part Two: How to Sell Anything To Anyone - Pre-suasion
- Style The Man
- The Art Of The Deal
- Crushing It
- To Sell Is Human
- Pitch Anything
- Never Split The Difference
- Better Small Talk
- Objections: The Ultimate Guide for Mastering The Art, and Science of Getting Past No
- The Charisma Myth
Part Three: How to Market Your Business - Purple Cow
- YouTube Secrets
- The Mom Test
- Blue Ocean Strategy
- Building a StoryBrand
- Copywriting Secrets
- DotCom Secrets
- Expert Secrets
- Oversubscribed
- Don’t Make Me Think
Part Four: How to Manage Money Like The 1% - The Total Money Makeover
- Profit First
- Tax-Free Wealth
- The Intelligent Investor
- Thinking, Fast and Slow
Bonus Section - The Signal and the Noise
- Antifragile
- The Innovator's Dilemma
- The Talent Code
- The One Minute Manager

